Earlier this year, we announced that French luxury clothing brand, Petit Bateau, had appointed Digital Visitor to deliver its first social media campaign of 2016. Focusing on targeted generation of qualified leads, the campaign for Petit Bateau was designed specifically to capture quality customer data (including email addresses) and drive sales through ongoing marketing activities.
Well, the results are now in and we’re pleased to say that the campaign has proved extremely successful, smashing through every one of its targets. It achieved:
- Over 4,400 qualified email addresses
- A targeted audience reach of over 530,000
- A 14% increase in Facebook page likes
- Page fan engagement increase of 185%
“We’re incredibly pleased with the successes generated by our work with Petit Bateau. With every passing year, social media further cements itself as the foremost targeted lead generation platform for businesses across all verticals. And it is no different for the fashion and clothing industry, which can clearly achieve a lot through proper engagement with customers through social.”
Simon Jones, Director of Client Success, Digital Visitor
Established in 1893, Petit Bateau has been at the heart of French designer clothing for over 120 years. Attributed with having invented the underpants in 1918 and bodysuit for babies in 1980, Petit Bateau has cemented its name in the history of clothing worldwide and continues to do so today.
A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialising in cost-effective lead generation through social media, we’ve delivered awareness campaigns for many of the UK’s foremost household names, including Barbour, AccorHotels, HarperCollins and Rickshaw Travel.
Like what you’ve seen? Don’t hesitate to get in touch to discuss your specific needs and targets. You can reach us on +44 (0)1179 111 420, or submit a request here…