IHG Minute Millionaire facebook appOur second ever Social Media Campaign of the Week is Digital Visitor’s very own ‘Minute Millionaire’ for IHG Rewards Club, the world’s first – and largest – hotel loyalty programme.

We’ve created a very special Facebook app in the form of a multilingual (English and German) game and micro site that challenges users to spend 1 million points in under a minute.


Minute Millionaire runs for 5 weeks and will see IHG Rewards Club make 5 lucky winners millionaires by awarding them 1 million IHG Rewards Club points.

For your chance to become a Minute Millionaire, simply visit the micro site or IHG Rewards Club on Facebook, spend your 1,000,000 points in less than 60 seconds and confirm entry by filling out the form.

The results are in

Head to our Case Studies page to read more about this Facebook app and how it performed, including additional info on IHG Rewards Club, the game’s functionality and implementation, plus topline results.

See last week’s pick, the Red Lippy Project.