Happy New Year!

2018 has opened with a relatively quiet week in the world of social and digital. However, December was jam-packed with new social media features and trend predictions. Here are a few that caught our eye.

Pinterest Announces 2018 Travel Trends

Back in mid-December, Pinterest revealed a whopping 100 trend predictions across its top categories. The findings are rooted in the social channel’s global user data – with an emphasis on pinning patterns year on year. In our opinion, the ten travel trends are spot on, with a focus on authenticity, adventure and history:

Instagram Introduces Story Highlights

Ephemeral content was huge in 2017, and there’s no doubt that that’s set to continue this year. Highlights – which allows users to pin Stories to their profile – is an unexpected and exciting move from Instagram, as it effectively turns ephemeral into evergreen. We think it’s a brilliant feature; previously seen as a place for throwaway content, Stories can now be used to as a device for diarising and storytelling that will last. Smart move, Instagram.

Twitter (Finally) Releases Threads

It’s been a long-time coming, but after a notable increase in DIY thread popularity in 2017, Twitter has finally introduced an official feature. The functionality makes linking tweets super easy, which is likely to encourage more users to engage in the behaviour. Expect to see opinion, story and rant threads a-plenty in 2018!

2017 was certainly an exciting – and turbulent – year for social media, and we can’t wait to see what this year brings. Make sure to keep an eye out for our 2018 Predictions, which we’ll be revealing in the next few weeks.