Happy New Year!
2018 has opened with a relatively quiet week in the world of social and digital. However, December was jam-packed with new social media features and trend predictions. Here are a few that caught our eye.
Pinterest Announces 2018 Travel Trends
Back in mid-December, Pinterest revealed a whopping 100 trend predictions across its top categories. The findings are rooted in the social channel’s global user data – with an emphasis on pinning patterns year on year. In our opinion, the ten travel trends are spot on, with a focus on authenticity, adventure and history:
- Desert Escapes: Morocco, Dubai and Joshua Tree will be topping must-visit lists this year
- Authentic Experiences: travellers continue to seek off-the-beaten-track activities which allow them to ‘live like a local.’
- Travel Journals: bullet journals and creative diaries are shaking up the old-school travel log
- Mediterranean Island Hopping: ‘Croatian islands’ and ‘Mykonos’ saves are up 96%
- River Cruising: a recent resurgence in cruise popularity has spilt into river routes. Vietnam, Germany and Eygpt seem to be particularly popular
- Mexico: set to be one of 2018’s most in-demand destinations, with visitors flocking to cities, beaches and historic sites
- Throwback Travel: trips to ancient sites such as Angkor Wat are set to go mainstream this year
- Street Art: more tourists are choosing to explore decorated city streets on alternative tours and scavenger hunts
- Climbing Holidays: as more travellers seek adventure abroad, searches for mountain and rock climbing have increased by 82%
- One-day Vacays: the rise of 24-hour travel
Instagram Introduces Story Highlights
Ephemeral content was huge in 2017, and there’s no doubt that that’s set to continue this year. Highlights – which allows users to pin Stories to their profile – is an unexpected and exciting move from Instagram, as it effectively turns ephemeral into evergreen. We think it’s a brilliant feature; previously seen as a place for throwaway content, Stories can now be used to as a device for diarising and storytelling that will last. Smart move, Instagram.
Twitter (Finally) Releases Threads
It’s been a long-time coming, but after a notable increase in DIY thread popularity in 2017, Twitter has finally introduced an official feature. The functionality makes linking tweets super easy, which is likely to encourage more users to engage in the behaviour. Expect to see opinion, story and rant threads a-plenty in 2018!
2017 was certainly an exciting – and turbulent – year for social media, and we can’t wait to see what this year brings. Make sure to keep an eye out for our 2018 Predictions, which we’ll be revealing in the next few weeks.