Just recently we looked at how imagery is dominating social media and one of the biggest stories in social media this year has been the purchase of Instagram by Facebook.

Whilst we’re awaiting exact details on what Facebook plan to do with Instagram, we’ve taken the initiative to create a refresher guide for brands.

In this article, we will help you understand if Instagram is right for your brand, and we’ll give you some tips on what you can do to really make the most of it.

Is Instagram right for you?

Not all brands are created equal and not all brands are suited to all types of social media.

Unlike Facebook and Twitter, Instagram is not about telling. It’s about showing.

Here’s some questions you need to ask before you start your Instagram journey:


Here are some examples of brand’s that would benefit from an Instagram presence:

What content can you share?

instagram_mobileThe straight facts – Instagram is made for images, not big walls of text and certainly not video. Instagram allows you to place a variety of different filters over your image, with tools to focus in on a certain part of the picture.

These deceptively simple customisation tools are a method of building a story around your brand through artfully altered images. Here’s a few things that translate well into Instagram content:

Tip: Be sure to tag their Instagram name in your description too.

How are other brands using Instagram?

Several trailblazers have been engaging with users on Instagram for a while, here’s our pick of the best:

How do you supercharge your Instagram strategy?

Once you’ve got your Instagram strategy in place, you now have the option to build valuable relationships with powerful Instagram users whose influence and reach can help get your brand’s products and messages in front of engaged, savvy consumers.

Instagram does not have an ad network as yet, but Instagrid acts as an ad/PR service, connecting brands with relevant Instagram users with large followings and high engagement rates. Brands can even invite skilled amateur photographers to photograph their events or curate their Instagram feed.

How does Facebook fit into all of this?

We can only predict what changes Facebook will make to Instagram, although Mark Zuckerberg has promised to develop Instagram as a separate application, preserving the applications individuality. However, we can make an educated guess that brands will be able to send their Instagram photos to the new Facebook Timeline, building the story of their brand visually.

Also, brands may be able to help their Instagram campaigns by exposure to the huge audience and advertising power of Facebook.

Get in touch to find out how we can help your company to maximise your social media marketing. Call 0117 905 5195 or email

What do you think Facebook has in store for Instagram?