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Futureproof: A Blueprint for Destination Perception Change

Changing business models and rapidly accelerating technology mean that it’s becoming increasingly difficult for destination marketers to reach their target audiences through traditional marketing tactics and positively influence perception of an area among prospective holidaymakers.

This document presents a seven-step blueprint that DMOs should follow if they want to take full advantage of the opportunities presented by current and emerging digital trends, thereby enacting perception change and future-proofing marketing activity.

What you will learn…

Sounds Good Right?

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